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The World Meets Red

2026  D&AD New Blood Brand Brief



Copy Write:                    Yumy Zhang    
AI Video Production:       Jennie Yu
Graphic Design:             Yumy Zhang  
Video Editing:                Jennie Yu, Yumy Zhang  
Visual Presentation:       Jennie Yu, Yumy Zhang  



Using the “HSBC Hexagon” as a window to the world, the red element doesn’t merely sit on the wall but acts as a guide for travelers. It blends minimalist aesthetics with fast connectivity, with short, impactful copy complemented by the iconic Pantone 186C to create memorable brand recognition.

T
AI Workflow
- Prompt: Google Gemini, ChatGPT

- Image: Nanobanana Pro, ComfyUI(Z-Image, Qwen-Image, Flux2-klein)
- Video: Kling, VEO3
- Sound&Audio: Suno, ElevenLabs